creative director
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Cisco - "Anatomy of an Attack: Ransomware"

I wrote and directed these short films for Cisco to show how major cyberattacks play out in the real world. The point was to avoid the usual Hollywood clichés, the troubled yet brilliant hacker kid typing away in his cyber bunker as he “cracks the encryption” or whatever. In the real world it’s more banal, and much scarier.

The idea was to present the problem with the films and then the solution in the surrounding web copy.

The films generated 14 Million+ views on YouTube.

Featured above the fold at Cisco.com

Featured above the fold at Cisco.com

“Anatomy of an Attack” nearly doubled the conversion rate from previous efforts.

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