creative director
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Cisco - "Anatomy of an Attack: Ransomware"

I wrote and directed these short films for Cisco to show how major cyberattacks play out in the real world. The point was to avoid the usual Hollywood clichés, the troubled yet brilliant hacker kid typing away in his cyber bunker as he “cracks the encryption” or whatever. In the real world it’s usually just somebody getting clever with scripts they found on the dark web.

It’s seemingly impossible to defend against when it’s this innocuous, but don’t despair! We give the solution in the surrounding web copy.

Featured above the fold at Cisco.com

Featured above the fold at Cisco.com

The films generated 14 Million+ views on YouTube and nearly doubled the conversion rate from previous efforts.

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