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Cisco "Anatomy of an Attack - IoT"

Cisco "Anatomy of an Attack: IoT"

This is the second of the short films I wrote and directed for Cisco to demonstrate how major cyberattacks play out in the real world, without the Hollywood clichés or the standard “hackers in hoodies.” They’ve been enormously successful, referenced in the New York Times and are even used as training tools by law enforcement.

The films are a stark demonstration of the problem, which is presented online alongside the solution, surrounded by Cisco web copy and feeding directly into the sales funnel.

Cisco "Anatomy of an Attack - IoT"

 The films generated 14 Million+ views on YouTube and nearly doubled the conversion rate from previous efforts.

The films generated 14 Million+ views on YouTube and nearly doubled the conversion rate from previous efforts.

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