I was the Creative Director of this Cisco campaign that dramatizes how major cyber attacks play out in the real world/ From the beginning, I wanted to get away from the Hollywood clichés, that scrolling Matrix greed code, or the standard “hacker in a hoodie” imagery. At the center of the campaign are the “Anatomy of an Attack” films that I wrote and directed, as well as extensive web and social copy.
These films are fictionalized versions of actual attacks, based on real events and real hackers (I interviewed some of the top cybersecurity experts in the world while researching this). The campaign was enormously successful, referenced in the New York Times and even used as a training tool by law enforcement.
It’s not as FUD as it looks, the film’s depiction of each problem was presented alongside the security solutions that would solve it.
The films generated 14 Million+ views on YouTube and nearly doubled the conversion rate from previous efforts.