I was the Creative Director of this Cisco campaign that dramatizes how major cyber attacks play out in the real world, without the usual Hollywood clichés or the standard “hacker bunker” imagery. At the center of the campaign are the “Anatomy of an Attack” films that I wrote and directed, as well as extensive web and social copy.
These films are fictionalized versions of actual attacks, based on real events and real hackers (I got to interview some of the top cybersecurity experts in the world to research this). The campaign was enormously successful, referenced in the New York Times and even used as a training tool by law enforcement.
The films depiction of the problem is presented online alongside the solution, surrounded by Cisco web copy and feeding directly into the sales funnel.
The films generated 14 Million+ views on YouTube and nearly doubled the conversion rate from previous efforts.