The evolution of this campaign is a real cinderella story!
This started as a 2:00 minute stock footage anthem piece that I wrote for an internal event at Cisco. But it ended up generating a lot of buzz within Cisco, all the way up to the CMO and CEO, and became an entire public-facing campaign that was their biggest initiative that year.
Here are three broadcast spots that I wrote and directed for that campaign which ran during the NBA finals.
The “Simplicity” spot made it into the Top 10 for all YouTube commercials one month.
These spots were the #1 converting asset for all of Cisco Security.