video creative

Cisco "Lights Out"

These are the spots that grew into an entire campaign for Cisco Security. It started with a simple stock footage explainer that I wrote for a sales event which generated a lot of unexpected buzz. At the request of Cisco’s CEO and CMO, I turned that into three national broadcast spots that aired during the NBA finals and internationally. That led to all the other Cisco work under this banner, including the Anatomy of an Attack series and the comedy spots.


The “Simplicity” spot made it into the Top 10 for all YouTube commercials one month.


These spots were the #1 converting asset for all of Cisco Security.