Working with Bonfire Labs, I wrote and directed a 4-part comedy series for Square. The big idea here is that Square hired a director to do a campaign for their new Terminal API product and the campaign is an absolute disaster. The result is a (scripted) “behind the scenes” mockumentary about the making of that ill-fated campaign.
The rest of the campaign supported this idea on web and social, proclaiming “We tried to make some commercials for Terminal API. It didn’t work out.”