video creative
Chapter 1: Allison gets promoted

VMware "Pizza Stories"

I wrote and directed these four comedic short films which ran at the start of each of the daily keynotes at VMware’s VMworld event. Each one is about a problem that plagues large enterprises (cloud migration, app launches, etc.), and the presentation that followed was about how VMware has solved it.

The scripting had to be extremely nimble and down to the wire, given what was at stake and the nature of writing to something that was itself under constant revision!

Chapter 1: Allison gets promoted

Chapter 2: Six Weeks Before Launch

Chapter 3: Launch Day!

Chapter 4: The future